Offered article represents attempt to comprehend image, as, on the one hand inevitable and basic currency of the present, and with another - a myth and imitation.

Image is involved into all spheres of life and consciousness. It has changed by itself true ideas, acts and intentions.

The modern society inevitably turns into the consumer of a new virtual game under the name image".

In the article image from the point of view of social psychology, the general psychology and philosophy of a modern idea is analyzed. It is an image of individual "I", public "I" of the person, its representation how the person is apprehended by the society and an environment. More truly, representation about representation.

Universal mystification, game in a reality, which itself applies for a role of a unique reality - here that today is presented under the term and concept image".