In presented article is described a phenomenon of influence on a choice of an individual and a society as a whole - in conditions of a mass communication.

What means to be free in a choice and not to turn to the person of a mass? What role is carried out with the communications in a modern civilization?

Hose Ortega Gasset and Sui Czi, two would seem absolutely different approach and perception of the reality, two worlds in the uniform review do possible on new to look at us today.

The article surveys and analyzes two opposite technologies of conducting fight and preservation of the world - first of all for the same free choice, integrity of attitude.

The choice has been changed a little even since times of an epoch of the Chinese commander-philosopher, let alone our contemporary Gasset.

To be such as everyone, or to choose a way of resistance the stereotypes accepted and approved for the mass... Association or split, true or a substitute, flight think or a pattern... The Civilization against a civilization. War and peace for mass in all spheres of life.