The results reported in this article concern the effects of social feedback on the process of attitude acquisition. Subjects' emotional and cognitive evaluetive responses as well as their behavioural intentions toward a new attitude object (activity designed by the author) were examened and certain types of feedback were manipulated in the study. Feedback categories were defined in terms of positivity/negativity of particular appraisals. Feedback types were determined according to the implicit information the appraisals contained about person's potential abilities.
The study has revealed feedback type as a significant determinant of the subjects' emotional and cognitive evaluetions, but has not been found to be able to account for their behavioural intentions toward the attitude object (activity). Although feedback category has significantly effected the subjects' emotional evaluations and behavioural intentions, it's impact on the subjects' cognitive evaluations of the activity has not been found statistically valid.