პროპაგანდა  - Propaganda

informaciis miwodebis forma, romelic gulisxmobs nebismieri sakomunikacio formis gegmazomier gamoyenebas adamianTa gonebaze, emociebsa da qcevaze zemoqmedebis mizniT. auditoriis dasarwmuneblad propagandistebma SeiZleba gansxvavebuli meTodebi gamoiyenon, Tumca isini erTi saerTo niSniT xasiaTdebian – auditoriis Rirebulebebis da rwmenisken aris mimarTuli. maT ganekuTvneba:

1. dadebiTi ganwyobis Semqmneli ganzogadebebi (produqtis, kandidatis an politikuri programis miwodebis forma dadebiTi emociebis gamomwvevi simboloebis gamoyenebiT);

2. “iarliyebis miwebeba” (propagandisti uaryofiTi emociis Semqmneli saxelis SerqmeviT negatiur datvirTvas aniWebs movlenas, romlis winaaRmdegac is gamodis);

3. “gadaadgileba” (sxvadasxva dadebiTi asociaciebis moxmobiT saerTo keTilganwyobilebis atmosferos Seqmna);

4. “dadastureba” (gamoCenil da cnobil adamianTa gamonaTqvamebis citireba raimes mxardasaWerad, an sawinaaRmdegod);

5.  “ubralo adamianebi” (propagandistuli ideebis, an produqtis identificireba “ubralo adamianebis” saWiroebebTan);

6. “banqos Cawyoba” (argumenti, romelSic faqtebi imgvaradaa dalagebuli, rom rCeba erTaderTi “logikuri” daskvnis gakeTebis SesaZlebloba);

7. “ar dagvagviandes” (romelime mosazrebis an produqtis mxardaWeris meTodi, rodesac propagandisti auditorias uqmnis STabeWdilebas, rom yvela danarCeni ukve ase fiqrobs da amitom, saWiroa drouli gaerTianeba  umravlesobasTan).