GOTO - Goto is the first company to successfully introduce the pay per click search engine model, partnering to provide listings to many of the largest search destinations on the Web.
The primary listings at the GoTo.com are provided by advertisers. Listings are ranked based on bid amounts (high to low). If there are not enough primary listings for a term, supplemental terms are provided by Inktomi.
GoTo also provides syndicated search listings to other search destinations. Only the top listings are shown at partner sites, so bidding can erupt as advertisers jockey for position in an effort to maximize their reach.
Bids are often higher at Goto than other PPC search engines, but Goto boasts a large traffic base from a broad range of identifiable sources.
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