The goal of the work is to present role and place of magazine in media system. That is why the author tries to oppose old and modern ways of media – newspaper, radio, television, internet-issues. Article gives little historic excurses; emphasizes attention to terms; specific of magazine is discussed under the opposition of newspaper. The major difference is that the magazines mainly are for defined audience for some kind of objective groups. As the newspapers try to provide materials to public interested by entire society.

Despite of the foundation new media, on-line magazines that one of the oldest of periodicals again remains its place in media system. It is again a successful leader and magazine industry still remains as a profitable business in the world market.